Portfolio

Overview

Full-scale, integrated communications campaign for the foundation's 10th anniversary flagship fundraising concert featuring Jake Owen at House of Blues Boston. Built a reusable marketing framework from the ground up. This engagement was executed in partnership with Schick Creative, where I served as a Marketing Associate.

Objectives

• Sell out House of Blues Boston (1,598 capacity)
• Maximize ticket revenue and launch branded merchandise
• Build a communications framework for future events

Approach

• Developed CCGF Strategic Marketing & Communications Plan
• 4-phase campaign: Strategy, Early Bird, General Sales, Event Coverage
• 58 posts, 8 emails, 7 paid Meta ads with A/B testing

Key Contributions

• Campaign lead & marketing strategist: strategy through post-event reporting
• Copywriting, social media management, email marketing
• Paid advertising, graphic design, campaign documentation

Outcome / Impact

$2.3M raised. Sold-out event. 47% email open rate (industry avg: 25%). 800+ hats sold. Full campaign playbook delivered for future use.

Overview

Multi-year marketing and communications engagement building channels, voice, and measurable outcomes from the ground up. Grew the organization from no marketing department to 4,200 Instagram followers, 8+ press features, and 62% of event registrants coming from social media.

Objectives

• Establish consistent, brand-specific presence across all channels
• Build and grow LinkedIn presence using Founder-first strategy
• Make social media a measurable driver of organizational outcomes

Approach

• Year 1: Built foundation with 3x/week posting, profile optimization, LinkedIn launch
• Year 2: Scaled what worked with doubled email volume, video focus, press relationships
• CDBG Campaign: 4 Meta ads, 3-email sequence, daily stories, local Facebook groups

Key Contributions

• First marketing hire, promoted to Manager in 2024
• Sole responsibility for social media, email, paid ads, press outreach
• Campaign reporting and full channel strategy development

Outcome / Impact

4,200 Instagram followers (up from 1,224). 62% of event registrants from social. 56% avg email open rate. 8+ press features including LA Times, ABC7, KCAL.

Overview

Building a marketing department from scratch for a remote-first nonprofit connecting youth globally. Created SOPs, analytics infrastructure, and content strategy that drove a 756,700% increase in Instagram impressions year-over-year.

Objectives

• Build a real marketing function from the ground up
• Establish consistent content infrastructure across four social channels
• Create internal reporting systems for data-informed decisions

Approach

• Created SOPs for content creation, reporting, and approvals; built HubSpot dashboards
• Scaled posting to 3x/week; identified youth constituent content as top performer
• Developed Go Global Campaign framework; launched Staff Profiles Series for hiring

Key Contributions

• Digital Marketing Coordinator, the first dedicated marketing hire
• Full ownership of social, email, website, graphic design, and analytics
• Authored organization's first quarterly social media reports

Outcome / Impact

756,700% increase in Instagram impressions YoY. 406% increase in LinkedIn-driven website sessions. 1,441 social-driven website sessions in one quarter.

Overview

Building a bilingual digital home for a cultural movement. Full website copywriting in English and Spanish, brand voice development, internal systems architecture, and social media strategy for a Medellín-based nonprofit celebrating the African diaspora.

Objectives

• Build a website that holds the full weight of O+C's identity
• Serve two distinct audiences: Spanish-speaking locals and the global English-speaking Black diaspora
• Create internal infrastructure to sustain and scale operations

Approach

• Bilingual website redesign: every page written from scratch in both languages with culturally grounded copy
• Internal systems: shared drive, DAM system, communications calendar, backend workflows
• Social media strategy aligned with the new brand voice framework

Key Contributions

• Bilingual website copywriter (English + Spanish)
• Brand voice and content strategist
• Internal systems architect
• Social media strategist

Outcome / Impact

37%+ increase in monthly website traffic. 48% lift in average social media engagement. 6+ pages with original bilingual copy. Full internal infrastructure delivered.

Overview

Full-service communications engagement for a historic Black Baptist church in Hamden, CT. Delivered a pro-bono brand kit, a 6-page Wix website built around four visitor journeys, and a social media content library targeting CTBC's dual demographic: the congregation that has been there for decades, and the younger generation the church is working to reach.

Objectives

• Activate years of professional photography sitting unused in church archives
• Build a cohesive brand identity and digital presence from the ground up
• Create social media content that speaks authentically to both established members and a younger demographic

Approach

• Pro-bono brand kit: color palette, typography system, logo guidelines
• 6-page Wix website with four defined visitor journeys and the headline 'Where Legacy & Future Meet'
• 7-post social media content library for Facebook and Instagram, 3x/week cadence

Key Contributions

• Brand developer, web designer and developer, social media strategist
• Content writer for all website pages and social captions
• Ongoing marketing and communications consultant (engagement continues)

Outcome / Impact

Website in final leadership approval. Social content library built and ready for launch. Professional photography archive activated across all digital channels. First phase of an ongoing engagement rooted in community investment.

Overview

Full-scale integrated communications campaign for the 17th Annual Boston Winter Ball, CCGF's annual black-tie fundraising gala. Managed the full campaign from pre-event strategy through live event coverage and post-event reporting. This engagement was executed in partnership with Schick Creative, where I served as a Marketing Associate.

Objectives

• Drive ticket sales and sponsorship revenue for the February 8 gala
• Generate sustained community excitement across a multi-week campaign window
• Build a reusable BWB communications framework for future events

Approach

• Developed BWB marketing and communications plan before any content went live
• 4-phase campaign: Strategy, Pre-Event, Countdown, Event Coverage and Post-Event
• 10 emails, 4 paid Meta ads, 4 reels, weekly in-feed posts, daily story content

Key Contributions

• Campaign lead & marketing strategist: strategy through post-event reporting
• Copywriting, social media management, email marketing
• Paid advertising, graphic design, live event coverage, campaign documentation

Outcome / Impact

$2.4M raised. 54% email open rate (industry avg: 25%). $0.17 avg cost per ad click. Post-event reel reached 24K+ views, the highest of any Foundation video ever published.