Portfolio

Overview

Full-scale, integrated communications campaign for the foundation's 10th anniversary flagship fundraising concert featuring Jake Owen at House of Blues Boston. Built a reusable marketing framework from the ground up. This engagement was executed in partnership with Schick Creative, where I served as a Marketing Associate.

Objectives

• Sell out House of Blues Boston (1,598 capacity)
• Maximize ticket revenue and launch branded merchandise
• Build a communications framework for future events

Approach

• Developed CCGF Strategic Marketing & Communications Plan
• 4-phase campaign: Strategy, Early Bird, General Sales, Event Coverage
• 58 posts, 8 emails, 7 paid Meta ads with A/B testing

Key Contributions

• Campaign lead & marketing strategist: strategy through post-event reporting
• Copywriting, social media management, email marketing
• Paid advertising, graphic design, campaign documentation

Outcome / Impact

$2.3M raised. Sold-out event. 47% email open rate (industry avg: 25%). 800+ hats sold. Full campaign playbook delivered for future use.

Overview

Multi-year marketing and communications engagement building channels, voice, and measurable outcomes from the ground up. Grew the organization from no marketing department to 4,200 Instagram followers, 8+ press features, and 62% of event registrants coming from social media.

Objectives

• Establish consistent, brand-specific presence across all channels
• Build and grow LinkedIn presence using Founder-first strategy
• Make social media a measurable driver of organizational outcomes

Approach

• Year 1: Built foundation with 3x/week posting, profile optimization, LinkedIn launch
• Year 2: Scaled what worked with doubled email volume, video focus, press relationships
• CDBG Campaign: 4 Meta ads, 3-email sequence, daily stories, local Facebook groups

Key Contributions

• First marketing hire, promoted to Manager in 2024
• Sole responsibility for social media, email, paid ads, press outreach
• Campaign reporting and full channel strategy development

Outcome / Impact

4,200 Instagram followers (up from 1,224). 62% of event registrants from social. 56% avg email open rate. 8+ press features including LA Times, ABC7, KCAL.

Overview

Building a marketing department from scratch for a remote-first nonprofit connecting youth globally. Created SOPs, analytics infrastructure, and content strategy that drove a 756,700% increase in Instagram impressions year-over-year.

Objectives

• Build a real marketing function from the ground up
• Establish consistent content infrastructure across four social channels
• Create internal reporting systems for data-informed decisions

Approach

• Created SOPs for content creation, reporting, and approvals; built HubSpot dashboards
• Scaled posting to 3x/week; identified youth constituent content as top performer
• Developed Go Global Campaign framework; launched Staff Profiles Series for hiring

Key Contributions

• Digital Marketing Coordinator, the first dedicated marketing hire
• Full ownership of social, email, website, graphic design, and analytics
• Authored organization's first quarterly social media reports

Outcome / Impact

756,700% increase in Instagram impressions YoY. 406% increase in LinkedIn-driven website sessions. 1,441 social-driven website sessions in one quarter.

Overview

Building a bilingual digital home for a cultural movement. Full website copywriting in English and Spanish, brand voice development, internal systems architecture, and social media strategy for a Medellín-based nonprofit celebrating the African diaspora.

Objectives

• Build a website that holds the full weight of O+C's identity
• Serve two distinct audiences: Spanish-speaking locals and the global English-speaking Black diaspora
• Create internal infrastructure to sustain and scale operations

Approach

• Bilingual website redesign: every page written from scratch in both languages with culturally grounded copy
• Internal systems: shared drive, DAM system, communications calendar, backend workflows
• Social media strategy aligned with the new brand voice framework

Key Contributions

• Bilingual website copywriter (English + Spanish)
• Brand voice and content strategist
• Internal systems architect
• Social media strategist

Outcome / Impact

37%+ increase in monthly website traffic. 48% lift in average social media engagement. 6+ pages with original bilingual copy. Full internal infrastructure delivered.